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Hitch and GO!
Lü Tour is a concept travel trailer designed specifically for growing Chinese market.
CHINA - The Growing Market
While RV has a long tradition in western world, Chinese people could not know less about it.
8,900,000
21,000
"China’s domestic RV market is in the early stages of development. Chinese consumers purchased an estimated 21,000 RVs by the end of 2014, and this number could reach 300,000 by 2020. China’s growing economy and rising middle class are fueling an increasing demand for leisure-related goods and activities, such as RVs and RV camping."
-2016 ITA Recreational Transportation Top Markets Report
Interior Design
Lifestyle difference between oriental people and western people might play a huge role in determining the layout and function of the RV. While RV is a house on the move, to dig the potential unique features of a Chinese RV, taking a look at Chinese house setup would be beneficial.
Eastern
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Symmetrical Living Room Layout
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Seat hierarchy
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Stand alone kitchen
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seating all around table when dines
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likes to have dinner on round table
Western
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Non symmetrical Layout
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Open Kitchen
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sits around rectangular table
Based on the difference, I did some experiment on the layout, tried to see if a symmetrical living room with a round table can go well with the trailer. Also, a stand alone kitchen will be important for a heavy smoke-generating Chinese cooking style.
Size and Capacity
China has a unique family structure resulted from its one-child policy (evolved to two child policy recently). So a mid sized trailer that incorporates 3-4 people will best meet the need of dominating Chinese middle class families.
Floor Plan Exploration
Final Interior Design
Interior Dimensions
Inner Length：4321
Inner Width：2198
Inner Height：2308
Inner Height（to upper bed）：1963
Upper Bedroom
Height：1030
Living Room Length：3091
Kitchen/Bathroom Length：1199
 Default Layout - Dining, entertaining |  Feast Layout - Dining up to 8 people |  Mahjong Layout - Enjoy games |
|---|---|---|
 Reclining Layout - Recline and relax |  Bedtime Layout - Major bed fits 2 adults |  Hammock - for extra 2 adults |
Seats：6-8 | Bed: 1 twin, 2 single | Sleeping Capacity：2-4
Layout Transition:
with one table that folds, two free stools and two cushion flips down
Exterior Design
The exterior design strived to achieve as less drag as possible while embracing Chinese style.
Chinese:
Inherit traditional Chinese wagon design, with an strong and big chassis merged with hitching bar.
Aero-dynamic:
Referencing submarine and jet bow, a dome front end helps reduce air resistance thus reduce fuel consumption.
Exterior Design Exploration
with Autodesk Alias
Scaled Model on Graduation Exhibition
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